Newspaper & Magazine
Magazine advertising continues to be an effective form of communicating both brand and product-specific messages to targeted audiences.
Magazine advertising refers to print ads which appear in magazines. Magazine advertising utilizes print to convey your business product, service, or message in local- or national-scale magazines. Magazine advertisement’s major benefit to businesses is its ability to display higher quality images than either direct mail or newspaper. Magazine advertising places your brand directly in front of inspired, relevant consumers.
Benefits : Magazine advertising’s major benefit to businesses is its ability to display higher quality images than either direct mail or newspaper.
Geography : Even if you are a small business, you can advertise in the most widely read and distributed national magazines. National magazines often have regional versions of their magazines and/or sections.
Time Frame : Magazines are typically kept for a longer period of time than newspapers because of their higher printing quality. A reader of a magazine may keep an issue if it contains particularly interesting information.
News Paper Advertising
Newspaper advertising has been around longer than any other form of advertising we see today and is still the first kind of advertising that businesses think about doing. You can target your ads to the appropriate markets by requesting that your ads run in the section(s) that most closely relate to your target audience, be it sports, lifestyle or business.
Like all forms of advertising, your print ad costs will depend on a lot of things: the size of your ad(s), what publication(s) you use, what sections of the paper(s) you want your ads in, the frequency with which you run the ads, and whether you use color in your ads.
Here are a few more tips when it comes to newspaper ads :
Use the bottom section of your ad as a coupon to provide an added incentive for readers to visit your location. Be sure to put an end date on the coupon. And use the coupon to track the response rate of your ads you’ll know how good your ads are by the number of people using the coupon.
Add your URL to every print ad to drive people to your website where you can tell and sell them more and provide a coupon to print out when they get there.
When it comes to proofing, check your phone number, your URL, any percentages off, brand names, and every other detail to be sure what the reader sees is what you intended. Get another pair of eyes to check for mistakes, too.
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