How to Drive Demand, Create Loyal Fans, and Grow Your Business on Facebook
However, a lot has changed since Facebook first entered the marketing scene. Today, the world’s largest social network can do things many of us would never have dreamed of 10 years ago: host 360-degree videos, sell products via a chatbot, or even serve as a top news source for two-thirds of the adult population.
So imagine the social influence achievable through Facebook in terms of your peer effects, ecommerce business, referrals, customer relationships, reputation, brand awareness, and much more (let alone, in combination with other social media platforms you market through).
It’s not only the sheer number of people but the amount of our attention Facebook owns. Globally, the average user spendson Facebook. Considering the average person sleeps eight hours a day, that means about 7% of our waking hours is spent with our eyes glued to the social network.
How to Reach & Engage Your Audience on Facebook
We recommend you choose the name for your Page wisely. Facebook will let you change your name and URL in most cases, but it can be a difficult and tedious process.
If you haven’t already, you’ll be prompted to sign into Facebook at this point. You must create and manage Pages from your personal Facebook account; however, your personal information won’t appear on the Page unless you add it.
Press “Get Started” and you’ll be automatically redirected to add a Profile Photo and Cover Photo for your new Page. (You can skip these steps and do them later, but we recommend getting them out of the way now.)If you do skip, however, you’ll see your new Facebook Page as well as a few tips for building the foundation of a business Page.
Facebook Marketing, the Inbound Way
Before we dive in, let’s get one thing out of the way. There are many ways to approach marketing on Facebook, but we’ll stick to the one we love most: inbound.
An inbound strategy is about being helpful and relatable to your audience. It involves understanding the goals of your customer and partnering with them to overcome challenges. One of the best ways to do this is to be available where they already spend their time — that means you need to be present on Facebook.
Facebook’s tools cater to the business that wants to form an authentic relationship with their audience. It allows marketers to create and distribute quality content that’s helpful for users. And it allows sales and customer services reps to connect with consumers interested in a brand.
It’s not about being spammy, annoying, or deceiving.
If you’re building a Facebook Page just to check one more thing off the branding to-do list, think again. True Facebook marketing requires a consistent, long-term commitment. But we promise, the awareness and demand will be worth it.
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