Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
What is Digital Marketing?
As the world switched from offline to online, the marketplace also changed from offline to online. And as the marketplace changed, the efforts also changed. Everyone started making a website and competing in the online market. They thought it is was easy to make a place in the online marketplace. But it is not everyone’s cup of tea.
Digital marketing is a vast arena. It requires a lot of careful thought and dedication to understand the consumer behaviours and to place the right ads before them. If it does not happens in this manner, the digital marketing efforts go vain. There is no conversion.
In simple words, digital marketing is the art of offering right products to the right customers. If the user finds what he needs or is looking for, you have a cent percent conversion. This is how digital marketing works. The digital marketing agency has managers who predict these patterns and base their campaigns on basis of them only.
Who Does Digital Marketing?
As mentioned above, it is not everyone’s cup of tea. Only digital marketing experts who have been working in a digital marketing agency are capable enough to use the right mix of digital marketing tools and techniques. You need to hire an expert professional internet marketing company who employs the right internet marketing services to get the maximum benefits for your ROI. The term benefit means ROI.
What Makes a Top Digital Marketing Agency?
This might be a tricky question as different digital marketing companies will have different criteria on their list. Few will tell you that they are one of the premier Google ranking services. Few others will provide you with their rank as an integrated search marketing company. And few others will proclaim to be the best digital agency to work. But the digital excellence that makes a top digital marketing agency cannot be comprehended from here.
The things that make a top digital marketing company are their ability to get you to the top of search results in no span of time and their capability to optimize your website in such a manner that maintains its position. Being rated among the top companies speaks of their experience and expertise. But it is only their performance, which justifies it. You have to be very patient while working with a digital marketing agency.
We at Media Search Group are focussed on digital excellence. We have years of experience in taking the businesses to every hook and corner of the online world. The marketplace that exists online is so vast that it can sustain a lot of businesses. And we want to top in that competition by taking our clients to the top.
While navigating through the fast-evolving digital landscape, we have been delivering quality digital marketing services. We owe the grand success that we have achieved to our motto of ‘Digital Excellence’, our culture and practice of exceeding our limits. We always do more than what we have promised, excelling and experting in whatever we do.
Our Digital Marketing Services
While a large number of internet marketing services come under the umbrella of digital marketing services, what online marketing services we offer are listed below:
1. Search Engine Optimisation – We do enterprise SEO, local SEO and e-commerce SEO at the most affordable prices. We as a top rated internet marketing company, deliver more growth with rankings for more keywords, more traffic, more leads and more sales. We are going to provide you more conversions from SEO than you have been previously getting. We do mobile SEO separately to get your website ranked in the mobile first index.
2. Online Reputation Management – We perform brand reputation management, corporate reputation management, and place reputation management. Our ORM services help you to build positive results easily. We create a connection with the customer that promotes your positive image and boosts mouth to mouth publicity. Online reputation management is directly related to the way you present yourself to the world.
3. Website Design and Development – We do website design and development also as a part of our digital marketing services. We believe that a good user interface and user experience is pretty essential for success in the online world. We thereby, incorporate those facilities beforehand to make the visitors stay on the website for a longer period of time. We make sure that the first impression lasts forever.
4. Pay Per Click Advertising – We have been doing PPC campaigns for over years and have expertise in generating more leads and more sales. We do provide the PPC advertising services at the lowest possible costs per acquisition. In minimum investment on PPC, you get the maximum clicks or visitors to the site. The Return on Ad Spend (RoAS) that we deliver is better than that you have ever seen before.
5. Pay Per Impression Advertising – We have a lot of trouble in making businesses understand that impressions are not the same thing as clicks, but they do provide the same effect as advertising. We do PPI advertising, by optimising the cost incurred for the advertisements to as low as possible. We have done PPI advertising campaigns for a large number of clients. From cruise line shopping programs to hotel offers, everybody has attracted huge customers by PPI.
6. Copywriting and Content Marketing – We have analysed that the content present on the website is a deciding factor in conversion. If the content is compelling enough, the user is convinced, and conversion takes place. We offer fresh, relevant and SEO driven content plan for your digital marketing needs. All your content – editorials, videos, blogs, ads, etc. are optimised in a way that they attract the customers.
7. Link Building – We help you in creating delivering backlinks that point to your website. These backlinks help you reach your target audience by being visible before them. We create quality backlinks and do not indulge in link farming so that they continuously deliver traffic to your website. Our link building services have undergone refinements over the course of time as we became perfect with practice.
8. Social Media Marketing – We have seen businesses clinching the market by reaching out to people on social media platforms, chiefly Facebook, Twitter and Instagram. We take care of your social media marketing by – connecting, interacting, sharing and engaging. We have the expertise to start, sustain and increase your relationships with followers, making you a social media celebrity fortnight.
9. Conversion Rate Optimisation – We know that even 0.5% increase in conversion rate contributes to an increase in sales. As a CRO agency, we optimise everything in a way that it boosts your sales. We combine the science of SEO with user behaviour journeys to present to them what they need or are searching for at a given point in time. This means your ROI will be as high as never before.
10. Email Marketing – We all have been using emails. They were, they are ad they will ever be the most preferred form of communications between any two people. We encash the trust value of emails to promote your website or business. We do so through effective, researched, precise testing and careful optimization. As emails reach the inbox of potential customers, the generation of conversion starts.
11. Website Analytics – We trust practical results that have been obtained by our own hit and trial methods. We closely follow the path from discovery to the conversion of your customers and determine what changes are needed in the website to retain them. Our data-driven approach guarantees success in the online sphere, where technology cannot be fooled by anyone. We measure the website analytics to see our progress in digital marketing.
We employ the right mix of internet marketing services to create the most amazing customer experiences. And since we are able to provide the best to the customer, we prove that we craft successful campaigns that deliver on business objectives.
Would you like to start a project with us?
We’ll be happy to discuss your project and see how we can help you achieve your digital marketing goals.