Digital advertising is an area that has undergone considerable evolution since its inception.
Digital Marketing Keeps Your Business Updated With These 21st Century Marketing Techniques. To keep up with the ever-growing competition, small businesses need to make their businesses Digital. There is consistent and evident growth in the Digital Marketing industry and this is the perfect time to make your digital presence felt. Businesses leverage digital channels such as search engines, social media, email, and websites to connect with current and prospective customers. In simple terms, any form of marketing that exists online is called Digital Marketing Digital Marketing has zero geographical boundaries. There is not one but many ways to expand your business digitally. Your business will reach the masses considering the amount of time the world spends online and the variety of digital platforms available digital marketing builds a strong identity for your brand – one that is consistent with its promises and for customers and your business goals.
Digital Advertising refers to the process of selling advertising space on digital mediums such as websites, blogs, social media platforms, digital magazines, and any other digital properties.
Today, digital advertising includes a range of advertising options :
Banner Ads : Banner ads are usually positioned at the top of a web page, on the side, or sometimes even below the fold. Publishers often display banner ads which relates to their on-page content.
Google Search Ads : Google provides a pay per click (PPC) search advertising service which displays ads when users search for a particular term.
Retargeting Ads : Retargeting lets digital advertisers target those people who have previously visited their website. This way, advertisers can place ads on other sites that can bring the visitor back to their own website.
Flash ads : Flash ads are similar to banner ads but they differ in design. These ads use flash design which contain some interactive elements which encourage the visitor to click that particular ad. Today, flash ads are not so common.
Mobile Ads : With so much content being consumed on mobile. Mobile ads can vary in type from full screen popovers to banner ads that blend seamlessly with the publishing site’s mobile design.
Video Ads : Popularity of Video Ads are Increasing day by day. Many publishers place these video ads in sidebars or at the bottom of the web page.
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